Like Great Online Shopping Festival (GOSF) in 2013, Google again will come up with a major event "The Shoppable Hangout" in the country on Janauary 20. 2014.
By this event it allows users to interact with each other and shop online simulataneously. WIth this Google will once agains earmarked its solid presence and vast market presence and push online shopping in INIDA.
Google has partnered with e-commerce Myntra.com and Bollywood actor Hrithik Roshan to bring Shoppable Hangout on Google+ to India, a statement on Friday said.
Using this Hangout, designers or retailers can publicly broadcast a multi-person video chat about their products while customers simultaneously browse through the exclusive catalogue.
"The Shoppable Hangout will provide users with a brand new online shopping experience, which will be like shopping Hrithik's clothing line with him at your side, except from participants' living rooms," Google India Industry Director Nitin Bawankule said.
Besides products hosted on Myntra.com, the Hangout will also feature Hrithik's clothing line, HRX. It will allow fans to shop and chat with Hrithik online.
"Marrying the power of technology, social media, and e-commerce, we will provide our customers a novel, more personal, and interactive way to shop online on Myntra.com," Myntra CMO Vikas Ahuja said.
Aside Hrithik Roshan will take this as an opportunity to interact with fans and shoppers to showcase his clothing line.